At an evening of Spectacular entertainment in Mumbai, the leading innovator in India, Ananya Birla, entering a new phase of her life, launched her debut international single "Livin' the Life" on Universal Music Group. The label has launched Ananya's Musical career with the release of this single, which is available globally through their network. The 22-year old Ananya has been exclusively signed by Universal Music, and will be seen is a Music Video, which is directed by International Director ROCK JACOBS, who has previously worked with Music biggies; Lil Wayne, Iyaz, Skrillex, The Game, Ice Cube, Marilyn Mason, The Vamps, Rick Ross etc. The Music Video was shot at the beautiful Santa Catalina Island in California.
The Big glittering launch event was held at The Taj Lands End Hotel in Mumbai, the event was star-studded with a host of celebrities & mind blowing entertainment. We were too invited to experience the star-studded evening & see Ananya perform on her debut International Single Live. Her up-tempo pop single "Livin' the Life" is produced & co-written by Internationally acclaimed music producer Jim Beanz who has previously worked with global superstars like Demi Lovato, Nelly Furtado, Cheryl Chole, Jason Derulo etc. The single "Livin' the Life" was recorded at Sunset Sound Studio in Pennsylvania.
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| Rupert Holier- Metropolis Music, Rock Jacobs- Music Director, Ananya Birla, Jim Beanz Music Producer and Devraj Sanyal, MD and CEO Universal Music Group |
At the event, Ananya Birla commented;
“With Livin’ the life, I am following my dream. I’ve always loved music, and making music. The song is about finding who you are, because I believe that only by doing that, will you find happiness. For me I discovered I needed to try to spread love to others. For other people it might mean something else – playing football or looking at the sea. I believe that if you discover who you are really are, you can overcome any challenge.”
Apart from Ananya's Single launch, the event featured Illusionists, Street Dancers, Sand Artists etc. The Single "Livin' the Life" is now available globally on digital platforms exclusively on Universal Music Group. The Official Music video of "Livin' the Lifer" was premiered at VH1.
